Every now and then, Indian social media is abuzz with calls for banning one advert or another. The latest to draw the ire of twitterati is an advertisement by Bingo, a well-known manufacturer of chips and snacks.
The new ad features Bollywood star Ranveer Singh. As the advert plays, Singh is seen at a house party when an elder person asks him what are his future plans. Soon, several uncles and aunties suggest ideal plans when Ranveer has a Bingo chip and then blabbers some scientific terms like photon and paradox to shut down the relatives. He later declares that the only way to deal with such questions is by using a ‘mad angle’.
Now, the fans of actor Sushant Singh Rajput have found the use of terms like ‘photon’, ‘aliens’ and ‘algorithms’ as a jibe at the late star and his love for science. The advertisement led the Twitter users believe that Ranveer was making fun of Sushant and it did not stop them from making personal attacks on the Gully Boy actor.
See how Ranveer Singh and bingo together make fun of SSR.
Their tagline should be “Brand of India but not pride of India” #BoycottBingo#RepublicRoar4SSR pic.twitter.com/CJcSu7KeCP— DAYANAND BAIRAGI (@Imonly4sushant) November 19, 2020
Using words like Paradoxical photons, E=mc², Aliens ki feelings won’t make you look intelligent.
You are a joker and you will always be a joker.#RepublicRoar4SSR #BoycottBingo #NoSushantNoBollywood pic.twitter.com/TV27J2OwgG
— ₐₐₛₜₕₐ♡ || ᴊᴜꜱᴛɪᴄᴇ4ꜱꜱʀ || (@Aaaaaaastha) November 19, 2020
Paradoxical Photons
E=mc2
Aliens ki feelings
What do you mean by using this words?Why you guys are targeting a man who can’t even defend himself?
But we will defend! SSRians,show them! #BoycottBingo #NoSushantNoBollywood @nilotpalm3 @smitaparikh2 @iRaviTiwari pic.twitter.com/TNSTYnrMDA— Justice For SSR (@JoyaTikader) November 18, 2020
#BoycottBingo Your add indirectly Pointed out to Our Sushant @itsSSR He is not here to defend, but don’t underestimate SSRians. Shameless people, how dare you insult him? See the dislikes & enjoy! @BingoSnacks @SimplyShwetzz @iuris_aisha @smitaparikh2 @TessJames @AnanyaM40435193 pic.twitter.com/21YUDi6nwF
— Anshu Singh (@AnshuSi97917438) November 19, 2020
#BoycottBingo : @BingoSnacks Takedown that New Bingo Ad with Mr Cartoon – Ranvir Ching !
It Indirectly Points to Our Sushant Singh Rajput. If you’ll not take it down & will not remove Mr Ranvir Cartoon Ching ,You’ll have to face Further Consequences from the public by boycotting pic.twitter.com/bwR5gAmE1l— Ҡıʀaռ (SSRF) ||1D-MUTUALS CHECK PINNED TWEET (@zayniesgal) November 18, 2020
#BoycottBingo for shamelessly making fun of SSR thru it’s brand ambassador @RanveerOfficial .. Best if you guys take this advertisement down and remove Mr. Ranveer being face for your company.. else face huge boycott@ITCCorpCom pic.twitter.com/I2256eJDgE
— Amit Verma: GotPromotedToManager (@PhotonSupport) November 18, 2020
what a shameful person you are @RanveerOfficial
never heard anyone from bw discuss science except Sushant you guys have left no stone unturned in mocking him. at least have some respect for his soul!#BoycottBingo— amaira (@amairas_07) November 18, 2020
While such backlash has often resulted in brands pulling down ads, Bingo is yet to do so. However, the official YouTube handle of the firm has hidden the number of likes and dislikes on the ‘Beta aage kya plan hai’ video. Many Twitter users have also pointed this out.
Five days back and now I can actually feel that they are scared now. #BoycottBingo #NoSushantNoBollywood pic.twitter.com/btrJPPgwkk
— Varshu || JusticeforSSR (@Justice4SSRsoon) November 18, 2020
In recent times, social media users have been getting offended by ads quite frequently. Jewellery brand Tanishq was targeted with accusations of promoting ‘love jihad’ in one of their ads. And in another advert right before Diwali, it was accused of attempting to defame Hindu culture.
Also Read: Diwali: #BoycottTanishq trends again amid new ad by jewellery company