Kohima: The Nagaland government is exploring the development of a Live Entertainment Economy Framework aimed at positioning the state as an entertainment hub in the Northeast and leveraging its cultural and creative resources for economic growth.
A meeting to discuss the framework was held at the Directorate of Information and Public Relations (DIPR) in Kohima on Tuesday under the chairmanship of Secretary, Information and Public Relations, Orenthung Lotha, IAS.
Speaking at the meeting, Lotha highlighted the growing importance of the live entertainment sector as a potential driver of economic growth and livelihood generation in Nagaland. He said live entertainment should be viewed not only as a platform for cultural expression and recreation but also as a viable economic sector capable of generating revenue, creating employment and stimulating allied industries.
Lotha stressed the need to monetise events in the state and develop mechanisms through which large-scale events can generate sustainable economic returns for local stakeholders while contributing to the state’s economy.
He said Nagaland’s rich cultural heritage, musical talent, creative community and youth population provide a strong foundation for developing a robust live entertainment ecosystem.
The secretary also emphasised the need for inter-departmental coordination and collaboration, noting that hosting major national and international events would require the collective efforts of various government departments and stakeholders.
Director of Information and Public Relations, Dzüvinuo Theünuo, expressed the department’s appreciation for having the LiveNow team onboard for the development of the framework.
Director of LiveNow, Atsunglir Jamir, presented the team’s initial study, research findings and observations on the existing landscape and potential of Nagaland’s live entertainment sector.
Jamir highlighted the sector’s potential to contribute to skill development, employment generation, entrepreneurship and tourism promotion. He said a vibrant live entertainment ecosystem could create opportunities for local artists, performers, event professionals, technicians, production crews and other service providers.
He also underlined the need to strengthen and upgrade existing infrastructure and facilities in the state to enable Nagaland to host events meeting national and international standards.
According to Jamir, improved infrastructure and event capabilities could help the state attract major events while positioning Nagaland as a destination for entertainment, cultural and experiential tourism.
The LiveNow team identified several short-term objectives, including positioning Nagaland as an entertainment hub in the Northeast, attracting major national and international events to the state, and building “Nagaland Live” as a distinctive brand representing the state’s live entertainment ecosystem.
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The meeting concluded with discussions on the preliminary findings and recommendations of the inception study, with emphasis on further consultations with relevant stakeholders and line departments to develop a comprehensive and actionable framework.
LiveNow has been appointed as the consultant for developing the Live Entertainment Economy Framework for Nagaland. The company, with more than a decade of experience in the live entertainment sector, has expertise in developing models aimed at supporting the sector’s sustainable growth.
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