In a recent interview, Karolina Gnaś, the investor relations VP of CD Projekt Red (CDPR), took a subtle dig at Ubisoft and its failed attempt to label Skull and Bones as an “AAAA” game.
AAA is a commonly used label for blockbuster games from big-money companies, signifying their high production costs. However, the term has become increasingly meaningless, serving as little more than marketing jargon to convince potential customers that high production values guarantee a good game.
Ubisoft attempted to employ a similar strategy when releasing Skull and Bones earlier this year. CEO Yves Guillemot referred to the long-delayed game as a “AAAA” release to justify its $70 price tag, a claim that beta players vehemently disagreed with.
During a recent financial Q&A chat, Gnaś was asked about CDPR’s stance on AAA-only games in light of Ubisoft’s comments. In response, she quipped that the Witcher and Cyberpunk 2077 studio’s upcoming titles would be “AAAAA.”
The video game industry has seen a surge in unsustainable budgets, leading to the emergence of the AAA Race. Skull and Bones was marked as the first “AAAA” game in history, but CD Projekt Red is now set to one-up Ubisoft by releasing the world’s first “AAAAA” game with The Witcher 4 and a Cyberpunk 2077 sequel.
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The Witcher 4 will introduce “gameplay elements and new mechanics” not seen in the original trilogy, according to CDPR rep Gnaś. However, specific details about the upcoming RPG, including its name and release date, remain undisclosed. Gnaś also confirmed that CDPR has no plans to replace developers with AI for the sequel.
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