Even as the Tata IPL 2024 continues to enthrall fans and viewers with exciting action on-ground, JioCinema, the digital streaming partner of the tournament, continues to raise the bar, bringing the same level of excitement on their platform.
Several fans from the Northeast had reasons to celebrate after participating in the Jeeto Dhan Dhana Dhan contest and winning prizes over the last fortnight. Suk Raj Lepcha, a resident of Gangtok, bagged the runners-up prize of gold worth Rs 10 lakhs from the predict and win contest on Day 1, while Meghalaya-based Wheeler Sangma became the first winner of an elegant hatchback, the weekly bumper prize of the contest.
Suk, an ardent Chennai Super Kings fan, expressed excitement about finishing second in the contest, especially as it comes at an opportune time for him. He said, “The prize is very useful to me as I am unemployed currently. I am really happy to win the contest. I tried my level best to answer every question correctly while I was watching my favourite team play.”
On Day 2, Tripura’s Pabitra Debbarma, who is a Punjab Kings fan won a motorcycle during the Punjab Kings vs Delhi Capitals match. Post his win, Debbarma said, “I don’t have a bike and this is my first bike. I am feeling happy and proud to win it on my own.”
Free-to-play, Jeeto Dhan Dhana Dhan will also offer viewers multiple brand coupons of great value and discount coupons for buying exclusive stickers on JioCinema for every right answer. Viewers can hold the phone in portrait or landscape mode, a new feature for fans this year, and that will open a chat box at the bottom of the screen where the question appears before every over along with four options. Viewers who give the most correct answers during the match, stand a chance to win the grand prizes.
Jeeto Dhan Dhana Dhan aims to enhance the viewer’s experience and involvement while watching the Tata IPL on JioCinema vis-à-vis passively watching the league on legacy platforms. Introduced last season, Jeeto Dhan Dhana Dhan was an instant success as lucky contestants drove away a premium hatchback car. Within just one season of IPL, Jeeto Dhan Dhana Dhan became a platform for heartwarming tales of changed fortunes from India’s heartlands.
Fans can watch the latest season of the Tata IPL for free in 4K across 12 languages introducing Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features in addition to Jeeto Dhan Dhana Dhan.
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