Meghalaya Collectives has opened its first physical store in the state, bringing products from farmers, cooperatives, Self-Help Groups (SHGs), artisans and rural entrepreneurs under one roof.
Agriculture and Farmers’ Welfare Minister Timothy D. Shira inaugurated the outlet on November 4. Located below Dylan’s Café in Shillong, the store is led by the Meghalaya State Agricultural Marketing Board (MSAMB) and is intended to connect local producers with wider retail and institutional markets.
The outlet builds on Meghalaya Collectives’ existing store in Delhi, online presence, including Amazon, and business partnerships. It is open daily from 10 am to 10 pm.
Speaking at the inauguration, Shira said the initiative would help link the work of farmers, artisans and rural entrepreneurs with better market opportunities. He noted that the state had facilitated market linkages for more than 2,100 metric tonnes of agricultural produce, generating trade worth approximately Rs 22 crore.
The event also saw the signing of a Memorandum of Understanding between Meghalaya Collectives and Mandya Organic Foods Private Limited, which operates under the brand Organic Mandya. The agreement outlines plans to provide dedicated shelf space for selected Meghalaya products at its retail outlets in Bengaluru, Hyderabad and future locations.
The proposed shelves will carry Meghalaya Collectives branding and information about the products’ makers and places of origin.
The programme also featured the release of the Meghalaya Collectives Product Handbook – Store Edition 2026–2027 and a business-to-business networking workshop connecting producers with prospective buyers.
The platform supports products under its own label, co-branded products and independent brands that receive marketing and distribution support while retaining their own identities.
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