Guwahati: West Assam Milk Producers’ Co-operative Union (WAMUL), known as Purabi Dairy, has experienced a surge in standardized milk sales, marking a milestone turnover exceeding Rs 200 crore in liquid milk sales for the first time. This achievement solidifies its position as Northeast India’s largest dairy cooperative.
The sales of milk products also saw a substantial increase of 35%, with notable growth in categories like curd (47%), ghee (38%), paneer (36%), and lassi (16%).
During the last financial year, the dairy cooperative recorded a remarkable 28% growth, achieving a turnover exceeding Rs 262 crore. Now, it has set an ambitious target of surpassing Rs 350 crore in turnover for FY 2024-25.
In addition to its commercial success, Purabi Dairy remains committed to supporting farmers through initiatives aimed at improving their livelihoods and promoting sustainable agricultural practices. With the revival of East Assam Milk Union Ltd. (EAMUL) under the ‘Purabi’ umbrella, the milk procurement network has expanded into upper Assam, surpassing 80,000 litres per day through over 900 Dairy Cooperative Societies.
Mr. Satya Brata Bose, Managing Director at WAMUL, expressed his delight at the exceptional growth, emphasizing the cooperative’s dedication to farmers and sustainable practices in Assam. He extended gratitude to consumers and stakeholders for their trust and acknowledged the dedication and resilience of dairy farmers.
Expanding its market reach, Purabi Dairy has extended its footprint from Tinsukia district to Dhubri in Western Assam and further to the North Bank of Assam – in Dhemaji and Lakhimpur districts. Notably, there has been a growing demand for fresh milk from the cooperative sector among defense forces.
The dairy cooperative has introduced new products like Purabi Mango Lassi and Purabi Ice Cream to meet evolving consumer preferences for refreshing summer treats. The newly inaugurated dairy plant at Panjabari is expected to play a crucial role in achieving growth targets, along with the introduction of newer product categories such as sweets and flavored milk.
Looking ahead, Purabi Dairy remains committed to supporting dairy farmers across Assam, contributing to sustainable and ethical practices in the industry. As the cooperative continues to grow, its impact on farmers’ livelihoods and the overall development of the dairy sector in the state is expected to increase.
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