Guwahati, Assam: Thums Up, India’s homegrown beverage brand from The Coca-Cola Company, is thrilled to unveil its latest campaign, “World Cup ka Toofani Tour,” offering cricket enthusiasts an exclusive opportunity to fly to the ICC T20 World Cup in the West Indies on a branded chartered plane.
The campaign, which features India’s beloved cricket duo, Yuvraj Singh and Virender Sehwag, encourages fans to scan a Thums Up pack and register at https://tu-icc24.coke2home.com/ for a chance to win a seat on the Toofani plane. The registration period runs from March 1 to April 30, 2024, with one lucky winner being selected every day through a 2-month-long daily lucky draw.
Tish Condeno, Senior Category Director, Sparkling Flavors, Coca-Cola India and South-West Asia, expressed excitement about the campaign, stating, “We are thrilled to launch the ‘World Cup ka Toofani Tour’ campaign to elevate fan experiences at the upcoming ICC T20 World Cup in the West Indies. With the exclusive Thums Up branded plane, we aim to redefine sports excitement and engagement, creating unparalleled memories for cricket lovers.”
Virender Sehwag, a renowned cricketer and part of the campaign, shared his enthusiasm, saying, “I am delighted to extend my partnership with Thums Up. The brand continues to set new benchmarks in fan engagement, demonstrating its unwavering commitment to fueling the fervor of cricket enthusiasts. The ‘World Cup ka Toofani Tour’ offers fans an unparalleled experience to the West Indies, immersing themselves in the excitement of the ICC T20 World Cup.”
Yuvraj Singh, another cricket legend associated with the campaign, added, “I am thrilled to continue my association with Thums Up, a brand with a longstanding commitment to sports. This year, the ‘World Cup ka Toofani Tour’ promises an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I am excited to witness the excitement and energy this journey will bring to cricket fans worldwide for the ICC T20 World Cup.”
The “World Cup ka Toofani Tour” campaign celebrates India’s passion for cricket, fostering connection, empowerment, and collective joy throughout the tournament. With a legacy of memorable and innovative campaigns, Thums Up aims to elevate the ICC experience to new heights, leaving a lasting impact on cricket enthusiasts worldwide.