Little Box, a Northeast Indian fashion brand, is all set to appear in the highly anticipated Shark Tank India 2024 on March 7, 2024. The brand will showcase its unique proposition of sustainable design and affordability to the global audience.
Founded in 2022, Little Box is a direct-to-consumer (D2C) fashion brand that caters to the fashion sensibilities of Gen Z. The brand’s vision is to spread out the fashion sense of the Northeast to national and global levels. The brand’s inspiration is drawn from the eclectic street styles of the hill states, with a focus on inclusivity and sustainability.
Little Box has achieved remarkable milestones in its second year of operation. The brand’s net sales have reached 9 crores in the first year of its inception, and it is all set to close the current financial year with a net revenue estimated at 25 crores.
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The brand’s growth is driven by a number of factors, including customer trust, price sensitivity, and a commitment to sustainability. Little Box has emerged as a zero-waste brand, and this commitment is reflected in the brand’s design and communication strategy.
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